Some Twitter compatriots and I had a discussion, late last night, when I should have been sleeping, but that’s neither here or there, about the struggles of a lifestyle blogger. If anyone recalls, back in the day lifestyle blogging WAS the niche. It was all anyone ever did and this concept of “niches” revolutionized into something that makes it hard for folks like me to have our voices heard by companies, PR reps, etc, etc.
Because without a niche, it’s hard to define the keywords that work for your blog. Which means your chance of optimizing your blog for search engines goes down the toilet, along with any chance you have of attracting businesses and PR reps who’ll want to work with you.
For instance, I’m a lifestyle blogger1, which often means I end up talking about the things that happen in my everyday life, that is impacting to me. Sure, my readers can probably relate, if they couldn’t, they wouldn’t be reading, but how do you pitch that to a company whose focused mostly on PR rank, traffic, Alexa rank, and the like?
In short? You don’t.
Well, at least I don’t, because I feel like it would be a waste of not only my time but also the company/companies in question.
What do I have to offer them in terms of views and traffic that Review Blogger, named A, can’t? And chances are Review Blogger, A probably has a high PR rank, lots of traffic, several followers on Facebook and Twitter, and so on and so forth. It’s not that I’m NOT interested in trying to increase my traffic, my PR rank, etc., it’s that when you cover so many topics in a world where keywords tend to be the holy grail, you get lost in the crowd, sound familiar?
What’s even more infuriating is when you come across sponsored reviews/posts, etc, where the blogger’s grammar is so atrocious that as a reader you end up closing the browser before you finish reading the post, because its riddled with multiple run-on sentences, grammar, and spelling errors, etc.; yet companies are still willing to work with these individuals because they have stats to back them, despite the fact that the content being delivered is poorly written, and at best, the work of a 6 year old child, still grasping the concepts of the English language.
Now, I’ll be the first to admit that I am in NO means an expert on the English language, grammar, or punctuation but I’d like to think that I have the basics down packed2.
I’ll readily admit that I’m probably a big offender when it comes to overusing commas and I HATE proofreading my posts BUT I do attempt to form coherent, easily understandable sentences, so it really busts my balls when I run into individuals getting opportunity after opportunity with terrible writing skills or worse, people who recognize their deficiencies but just don’t seem to care to correct/address them.
Can someone tell me how that is preferably to an individual who may a smaller follower count but has the ability to use words in a manner that effectively and effortless promotes content, furthering sells and traffic from the loyal following they do have?
Perhaps, I’ll never quite grasp the SEO world, though I think I have a fair understanding after doing a bit of research tonight. Still, I’d like to point out that while we may not have a specific niche and while it may be more difficult for us to use keywords and SEO to our advantage, WE MATTER! We still have a voice. It’s just sad how many of us are discounted because said voice doesn’t include a high PR rank or large traffic but hey, I guess at the end of the day, we can chalk it up as their loss and not ours.