The Woes of a Lifestyle Blogger

Some Twitter compatriots and I had a discussion, late last night, when I should have been sleeping, but that’s neither here or there, about the struggles of a lifestyle blogger. If anyone recalls, back in the day lifestyle blogging WAS the niche. It was all anyone ever did and this concept of “niches” revolutionized into something that makes it hard for folks like me to have our voices heard by companies, PR reps, etc, etc.

Why?

Because without a niche, it’s hard to define the keywords that work for your blog. Which means your chance of optimizing your blog for search engines goes down the toilet, along with any chance you have of attracting businesses and PR reps who’ll want to work with you.

For instance, I’m a lifestyle blogger1, which often means I end up talking about the things that happen in my everyday life, that is impacting to me. Sure, my readers can probably relate, if they couldn’t, they wouldn’t be reading, but how do you pitch that to a company whose focused mostly on PR rank, traffic, Alexa rank, and the like?

In short? You don’t.

Well, at least I don’t, because I feel like it would be a waste of not only my time but also the company/companies in question.

What do I have to offer them in terms of views and traffic that Review Blogger, named A, can’t? And chances are Review Blogger, A probably has a high PR rank, lots of traffic, several followers on Facebook and Twitter, and so on and so forth. It’s not that I’m NOT interested in trying to increase my traffic, my PR rank, etc., it’s that when you cover so many topics in a world where keywords tend to be the holy grail, you get lost in the crowd, sound familiar?

lappie

What’s even more infuriating is when you come across sponsored reviews/posts, etc, where the blogger’s grammar is so atrocious that as a reader you end up closing the browser before you finish reading the post, because its riddled with multiple run-on sentences, grammar, and spelling errors, etc.; yet companies are still willing to work with these individuals because they have stats to back them, despite the fact that the content being delivered is poorly written, and at best, the work of a 6 year old child, still grasping the concepts of the English language.

Now, I’ll be the first to admit that I am in NO means an expert on the English language, grammar, or punctuation but I’d like to think that I have the basics down packed2.

I’ll readily admit that I’m probably a big offender when it comes to overusing commas and I HATE proofreading my posts BUT I do attempt to form coherent, easily understandable sentences, so it really busts my balls when I run into individuals getting opportunity after opportunity with terrible writing skills or worse, people who recognize their deficiencies but just don’t seem to care to correct/address them.

Can someone tell me how that is preferably to an individual who may a smaller follower count but has the ability to use words in a manner that effectively and effortless promotes content, furthering sells and traffic from the loyal following they do have?

Perhaps, I’ll never quite grasp the SEO world, though I think I have a fair understanding after doing a bit of research tonight. Still, I’d like to point out that while we may not have a specific niche and while it may be more difficult for us to use keywords and SEO to our advantage, WE MATTER! We still have a voice. It’s just sad how many of us are discounted because said voice doesn’t include a high PR rank or large traffic but hey, I guess at the end of the day, we can chalk it up as their loss and not ours.

  1. In case you weren’t sure, SURPRISE!
  2. Assuming my laziness doesn’t get the best of me.

7 Responses to The Woes of a Lifestyle Blogger

  1. As a lifestyle blogger as well, I find it hard to pitch or get opps. I know a few bloggers that get a hell of a lot of opps for businesses and companies and their posts are always hard to read and make little sense. It boggles my mind that stats out weight decent writing.
    Manda recently posted… Frontier DaysMy Profile

    • Generally I’ve noticed with these bloggers is that all their reviews for products are 4-5 star ratings, even if they list negatives. They ALWAYS produce a positive review, which I think sucks, but it also makes companies work with them again. At least that’s my thought on it.

  2. Completely agree with this. I’ve always believed that quality will always be more important than quantity. I am a lifestyle blogger but also cover other subjects that interest me like gaming, programming, etc.

    It’s sad that some companies can’t overlook high stats. I’ve seen some people that work for companies that have terrible grammar and that drives me insane. Sadly, stats outweigh good writing and quality in most cases if you ever want to work with brands or make some money with your blog.

    That said, your writing is interesting and keeps me coming back. I’m sure other people feel the same way, so you’re doing a great job so far.
    Nicole recently posted… Hello from Los SantosMy Profile

  3. I think what irks me the most is that because of these struggles, I’ve thought about turning my back on my lifestyle blogging to blog about something just to make money off of. I shouldn’t have to do that. I like to write about the things that interest me and sadly, that doesn’t include couponing, cooking, or fashion. What I have to say matters, too.

    It really gets on my nerves when certain people churn out less than professional reviews, chock full of spelling and grammar mistakes, and LYING about their experience with the product to make positive reviews. I put my heart and soul into my reviews because I have to. I get so few that the ones I do write, have to be fantastic or I won’t even be looked at again.

    Imbeciles with PR 2, 3 or higher, keep getting them and it makes me feel bad for myself and my blog. Myself mostly because I know that if I could adopt a niche, I’d be better off but there is NOTHING that I am better at writing about than my own life, so I stick to that.

    Our low stats matter, also, often in a better way than the high stat blogs. We are more likely to have a loyal following than any other blogger. Think about it? We have someone willing to read about our daily and boring lives, that’s pretty damn awesome. These people stick around.

    Oh, and you’re hosting a giveaway on your high stat blog? Fantastic, but your readers are going to unlike everything they are forced to follow after the giveaway is over. I LOVE entering a giveaway (yours for instance) and seeing that most of what I need to do is already done. That’s because I trust you, your blog, and your words. I respect what you have to say and I enjoy following you. To companies, though, that doesn’t matter. Your loyal following isn’t big enough to them.
    Randi recently posted… Blogging Plans & A GiveawayMy Profile

  4. the thing that bothers me most is the lack of REAL blogging… giveaways are ok, have one once in awhile, they are fun. review some stuff! that’s great i love to read opinions on stuff before i buy it. but holy crap why don’t people blog about their lives anymore?? most of those “readers” on high traffic giveaway/review blogs aren’t really reading anything. they add those blogs to feed readers and connect with them on social media mostly because they are FORCED to when they want to enter a giveaway. i have entered a couple of giveaways that wanted me to like 20 facebook pages, follow 20 twitter feeds, and follow 20 pinterest accounts just to get a couple of extra entries. as soon as the contest is over, i wipe most of them out because they are SO DULL and SO FAKE.

    i agree with what randi said above. our low stats mean a hell of a lot more than those with high reader count. because most likely our readers are actually READING!
    Nimil recently posted… who doesn’t love gift certificates?My Profile

  5. Full disclosure: I have a lifestyle (which I’ve always referred to as “personal”) blog, Jenn.nu; and a separate product review & giveaway blog.

    If you’re a lifestyle blogger, unless a lot of your posts delve into the fashion/home improvement/crafting territory, chances are, it’s going to be harder to pitch to companies, because so many are SEO-focused. It’s annoying as hell, actually.

    As a product review blogger, one thing that pisses me off is when bloggers put minimal effort into their review — they use only stock photos, they copy & paste content from the product’s website, they include maybe a few short, vague sentences about loving the product, etc. — yet they continue to get products and sponsored post opps. I think effort and attention to detail should be rewarded, and laziness should be an indicator of a blogger who doesn’t really want to invest in your product with even a little bit of effort.

    With that said, there ARE companies who work with lifestyle bloggers. It’s just a matter of wording your pitch and appealing the “No, thank you” denial letters properly. But even then, it’s not always a guarantee. :/

  6. I feel like the blogger genre “lifestyle” is more focused around how life should be lived and focusing it on the audience now, so I started using the “personal” term a while back.

    “If anyone recalls, back in the day lifestyle blogging WAS the niche.”

    All this niche talk really got into the blogging community this year; I feel like it started the second half of 2012 and really took “importance” at the start of 2013.

    It does make it hard, though. I’ve been pitched, however, for certain things that don’t at all pertain to what my blog is about as a whole. I wish that there was a program for the nicheless bloggers who would like to be able to make some money with their blog and have the same fair opportunity as others. I, personally, would be more likely to pitch smaller lifestyle bloggers to review my products and whatnot because, from experience, I find that they’re often more influential than your average SEO-enhanced blogger. (Which is what I plan to do when I get my book published.)

    :x I think I over-rambled.
    Liz recently posted… Liz LatelyMy Profile

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